digital marketing overview

What is Digital Marketing, anyway?

You’ve likely been seeing posts about digital marketing, and maybe it looks a little suspect. Maybe your friend or brother told you it’s a scam, or that the people showing income numbers are faking.

That’s how I felt when I first started learning about digital marketing and the online income space. And, that’s what my brother said when I shared it with him.

It took me a long time to jump in because I felt that it was a risk that I couldn’t afford to take. Now, I realize it was an opportunity that I couldn’t afford to miss! So I’m looking for others who would appreciate an opportunity to create multiple streams of passive income online.

But first, I want to talk about what it is, what it isn’t, and introduce the program that I finally purchased, and never looked back.

Digital products that utilize digital marketing include:

  • Online Courses: Platforms like Udemy and Coursera offer a wide range of courses on various subjects, using targeted ads and email marketing to attract learners.
  • E-books: Authors and publishers promote e-books through social media campaigns, email newsletters, and affiliate marketing to reach potential readers.
  • Plans and how to: If you want to build a shed, or turn your snowmobile into an ice fishing rig (another brother), you can find such things online and download them.
  • Music: Artists use streaming platforms like Spotify and Apple Music, along with social media, to promote their music and connect with fans.
  • Webinars: Many businesses host webinars to educate their audience about their products or services, often using email marketing and social media to drive registrations.
  • Subscription Boxes: Companies like Birchbox and Loot Crate use digital marketing strategies, including influencer partnerships and targeted ads, to attract subscribers.
  • Mobile Apps: App developers utilize app store optimization (ASO), social media, and online ads to promote their apps and increase downloads.
  • Items like software, templates, and stock photos are marketed through content marketing, SEO, and social media to reach specific niches.

Digital marketing is not:

  • Get rich quick. Nope, that’s a dirty trick used to scam desperate people. It takes time, knowledge and effort to make relationships, provide value and build a reputation.
  • A magic solution. It takes effort and know-how to generate sales for any company.
  • Quick fix or guaranteed results. As with anything worth doing, a healthy foundation is important, and a commitment to the process is critical. Good results follow.

Brands we all know that use digital marketing include: Amazon, Netflix, Nike, Coca Cola, AirBnB. Netflix is a good example of a digital product; its ads and tactics are digital marketing.

Digital Marketing Process Example

Digital Marketing is a fantastic avenue for creating passive income, which simply means that you do the work once, and sell the product many times… on autopilot. For example, I create a program that teaches you how to build a shed in your back yard. First, the ad, webinar or email series that you see is digital marketing. The video, e-book and plans are digital products (downloadable). When you complete your purchase, I make a sale, you receive a product that helps you get what you want. That’s value. When I also sell it to your neighbor, or another customer 6 states away, that’s scalability. I didn’t create another video, e-book or plan set. I sold one product multiple times. And when I keep up the marketing effort over time, and I sell the same, valuable product many times, on autopilot, that’s passive income.

Now, let’s look at that autopilot system. In this digital marketing course, you will learn how to set up a sales funnel, which, in my example, means that when someone requests information by clicking on my offer, they receive an email and are referred into an automated series of events and end up on a sales page, where they have an opportunity to purchase and download the product.

Legacy Builders Program teaches this process; in fact, it walks you through building a sales funnel in what I call Phase 1. In Phase 2, you learn how to use things like social media, email and ads to find potential customers. You only go through Phase 1 once, unless you fall in love with this process and make it your business. Phase 2 is ongoing, throughout the life of your business.  In fact, it is the life of your business.

The 2-Hour Workday

The “2-hour Workday” is unique to Legacy Builders. What you learn there is how to structure your workday to be so productive that you get all of your work done in just 2 hours. No more selling your life (time) for an hourly wage. The more productive you are with your time, the more money you can make with this system.

What makes Legacy Builders Program stand out is the interactive community of people who are all in the learning stages and help each other get questions answered and keep moving forward into a new business or a new activity to promote an existing business.

So… you can see that this is not just a course to sell a course! It’s a program to teach you a legitimate, high income skill that can help you reclaim your precious time and do more of what you love. The option to sell the course is real, but it’s a benefit, not the main attraction. Earn while you learn. You can use the course as your first product (which you will legally own the right to sell, keeping 100% of the profit) to set up your first funnel, teaching you the process. Cool, huh?

Self-paced. As fast or slow as you like.

The Legacy Builders Program is a self-paced, video-based course with a live community attached. In addition, there are multiple live zoom calls weekly, an active community bulletin board where you can interact with real people who are on the same path you are. And, when you buy it from me, you’ll have the ability to ask me anything, any time. I am responsive and I love to see you win!

I’m a health and mindset coach, and part of what I’m doing here is attaching affirmative thinking to a real income opportunity. I believe that’s a major benefit because, as your best thinking gets even better, you’ll reap some pretty great rewards in every area of your life.

If I can answer a question for you, or clarify anything, please use the contact form link at the top of any page of my website and I will get back to you pronto! I’m not an arm twister, relax. 😀

Until then, a thought for today: “Your life does not get better by chance, it gets better by change.” — Jim Rohn

I hope to hear from you soon.
Amy

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